There are several web hosts in the market today offering similar products and services, but you need to do extra research for the less-than-obvious details that determine the success of your business. This is especially true for site owners going for shared hosting solutions.

Here are three major things your web host should do to help you succeed on a shared hosting platform.

A bit more control on cPanel

On a shared hosting solution, you are greatly limited in versatility.

Your host should provide you with access through security protocols like FTP and SFTP which allow you perform instantaneous bug fixes on your site. These protocols allow you to securely perform tasks like modifying permissions on your sites; creating and modifying scripts; and transferring unlimited file sizes in a single session.

If this service is not available, you may find yourself having to wait longer than necessary for your web host to get it done. And if your host does not have excellent customer service, you may be looking at prolonged delays that will seriously affect your business.

Search Engine Optimization

How frustrating can it be when you learn that your web host may be undermining your best SEO efforts?

  • Website or web server performance: Web server performance covers the areas of site speed and availability.

  • Availability or Uptime – If your website is not available to users when needed, it gets penalized by Google in search ranking. Google has placed increasing importance on general user experience, and so websites that have significant downtime are taken down the pecking order by Google.

Even though you’re on a shared hosting solution, your web host should provide you with 99 percent uptime at worst. Any web host that cannot afford you maximum uptime is not positioned to support your business.

  • Website security: Websites that have experienced security breaches also get penalized by Google. If your site contains malware or any other security bug, you will be flagged by Google as having trust issues. And it takes quite some time to get Google to trust you again.

Your web host must be able to provide high-level security for every client on any given server. A security breach on one site can open the door for hackers, to other sites on the same server. As long as you have taken the right measures to secure your sight internally, your web host should be able to do the rest.

  • Web server location: All other things being equal, you are better served in SEO if your website is hosted on a server that is in the location of your intended users. That’s because Google takes location into account when rendering search results to users. The logic is that a user is better served with information that is relevant to their location.

Find out if your web host has servers (physical or through CDN) in your target area. This shouldn’t be a trade secret. For example, Umbrellar in New Zealand lets you know all sites are hosted on their New Zealand-based servers. You can visit them here Umbrellar.nz/hosting

 

Growth

If you have any plans of growing your business (hopefully you do), then you should really take your time to find a web host that can grow with you. The hosts that seem to be made just for your small budget are unlikely to have the capacity to expand with your business. And, given the fact that such hosts usually commit you long-term and have unnavigable exit plans, you must try to avoid them at all costs.

Find a host that has comprehensive hosting solutions. As you generate more traffic, add more technology or even get an app for your business, you will need a host that not only provides for your growth, but helps you handle the growth.