Website owners and SEOs should be happier than ever that Google has clearly simplified ways of building websites that work. A look at the early days of SEO, ranking high on Google search results meant combining structural URL and deceptive link building and coding tactics.

Recent Google algorithm like Panda and Penguin have hammered this out, introducing better and responsible strategies for building modern SEO. This modern practice is an integration of excellent structural website design and quality content. That means the spotlight has been shifted from the SEO per say to the Internet user. After all, Google is focused on returning quality search results to their users.

So the question is what are the modern SEO building tips that Google wants every website owner to practice?

  1. Building Responsive Website

Probably your site will not show up when it isn’t optimised for mobile viewing. Riding on the tail feather of modern SEO demands that website owners make their website responsive.

There is no better experience to a visitor when a site responds to his environment and screen size, whether he is using mobile or desktop.

This is what being responsive is about. What’s more? Websites must be prepared for seamless integration of desktop content to mobile content since Google has planned a shift to mobile first index.

  1. Paying Attention to Content Structure

While website owners can go great lengths to get high volume and authority-lavished content, they often forget that the layout of the content is just as significant as the content itself. Daily Posts UK agrees and gives an example of using structure to drive traffic with silo structuring.

According to the UK based writing agency, silo structuring is more like a farmer who stores his crops in separate silos. This application takes effect when content is categorized into themes, creating travelling stations for visitors. This improves eye flow, and focus for readers.

  1. Writing Quality Content

This cannot be overemphasized. Recent Google algorithm is about returning quality content to their users that engage and improve prior knowledge.

If a website fails to meet these criteria, it would be simply spending hard earned dollars that fail to return results. Periodic refreshes of content and writing about relevant content is the way to go in turning what Google deems as quality.

  1. Practising Good Link Building Strategies

The advice here is that key stuffing will not do SEO any good. More so, there seems to be more focus on using long-tail keywords to generate more traffic to websites. Long-tail keywords are phrases which are content specific.

For instance, if a visitor wanted to search for restaurants in Southampton, they are more likely to key in “best restaurants in Southampton”. And this way, Google clearly understands the search and returns quality results to the visitor.

  1. Aim for Relevance

Being relevant means that a blog or website owners have to show they are an authority in their chosen niche. This way, they’re offering what is credible, reliable and trustworthy. In no time, they become attractive to other blogs, thus drawing in multiple inbound links.

Of course, all of these take effort, but are really simple to achieve. The added advantage is they not only propel websites to top ranking, but magnet traffic – and we know what huge traffic is capable of doing.