Lead generation is essential if you want to expand your grow your subscriber figure or customer base.

It has been reported that 75% of website visitors visiting from search engines never go back to the same site. So how do you reverse this trend and encourage a return visit?

The answer lies in lead generation.

What is lead generation?

Lead generation is the process of stimulating interest in a product or service and obtaining contact details of a prospective customer. The objective is to establish a communication link that can be explored in the future.

As a blogger or online marketer lead generation helps you identify people who have an interest in your product or service (.i.e. the lead).

And through the contact information they willingly provide, you can reach them at a later time. You grow your relationship with them, share information and ultimately convert them into paying customers or subscribers.

Please note that the contact information is obtained with the PERMISSION of the prospect and not through any unlawful means.

How to generate leads

There are different strategies to generate more leads. Some are simple to implement, while others require testing and constant review to determine their effectiveness. But you may start off with any of those listed below and keep fine tuning as time goes.


There are many ways a prospect may find you. It could be through your website, blog or social media accounts.

Having a Call-to-Action (CTA) will guide the lead on the next step. And that may be to click on a button, image or link to and learn more.

After clicking, the prospect is directed to another page… the landing page.

Landing Page

The landing page is a dedicated page on your site designed to obtain information about the visitor. Its core purpose is to capture the contact info of the visitor. Remember to always reassure your subscribers of their privacy and safety of their contact details.


A good way of generating leads is through blogging. By creating valuable content consistently, you develop a reputation as an authority in your field. The content you produce then becomes the basis of a newsletter that will attract more leads.

People who find your blog resourceful will most likely subscribe and willingly give their contact details in return for future copies of the newsletter.

Blogging also helps in inbound marketing, drawing backlinks and additional traffic to your site.

Do you have a blog or would you like to start one? Click here.


Though the newsletter is aimed at your initial subscribers, it can go much further than that first line of readers.

By adding buttons that allow readers to share the newsletter, your first group of subscribers can share and promote it within their own network. Extending its reach and pulling in more readers.

You can also insert a link on the newsletter that allows fresh readers to subscribe.

Include Testimonials on your website

Social proof is a good way to convince prospects and generating more leads. Positive testimonials from customers or excellent reviews from experts foster trust and confidence in new prospects. Which may ultimately translate into a buying decision.

Guest Blogging

If you identify other sites that your customers visit, another way to reach them is to do a guest blog on that platform. The idea is not just to get a backlink to your blog but to add value to that site and all those who visit there.

Affiliate program

Affiliate programs enable you expand your team and have more people help in marketing your product. The secret is the affiliate commission which serves as an incentive to the affiliate marketer. If you offer good incentive, a well motivated affiliate will work hard to generate new leads.

Accept guest blogging on your site

By accepting a guest post on your site, you leverage on the knowledge of others to reach more leads. A guest blogger that is also an influencer could share the content with his or audience and widen the readership.

Offline Networking

Generating leads online is not limited to the internet. There are opportunities offline as well. By attending conferences or industry events, you make contact with people who can end up as customers or help in promoting your products.

That’s it. Try any of the above and keep working on generating more leads.