Garnish Your Food Blog with These Growth Hacks
Do you have a food blog with all the ingredients for success, but your traffic numbers are still not piquant? Sorry, forgive my puns.
If so, chances are you aren’t doing it right.
Food blogs, like the content should stimulate interest. When dealing with food you need to make it just as exciting or your audience will lose interest. Imagine you went to a fast food restaurant and the interior was a dull grey colour throughout, you would probably lose your appetite. Appearance plays a big role in affective (emotional) stimulation.
The folks at Royal Pavilion who work with many food bloggers say, when starting a food blog, you need to make it laden with well-optimised images to arouse interest.
- Have a Theme
All events and parties are better when there is an underlying theme behind it. Think about it, you would probably enjoy a wedding with an Arabian Night theme more than a regular one. It is the same effect with food blogs; you need a unique theme.
Whatever your content management system, there are a variety of themes to make your blog more appealing. Consider the in-built recipe lay-outs, ingredient post templates, menu templates, and recipe plug in support. In fact, to stand out, you need more than the standard blogging theme.
- Apply Colour Psychology
There is a reason many establishments have specific colours. You may have noticed that schools are often associated with bright colours such as yellow, hospitals with white, and banks like to use blue. This is because yellow is perceived to be a happy colour, and white has a reassuring effect while blue stands for professionalism.
Most eateries use the colour red, because it signifies passion or appetite, which is why MacDonald’s and KFC have it ingrained in their logo and at their outlets. Your blog should stimulate people’s appetite, so pick an array of vibrant colours to complement the images of food. Read this piece to learn more about colour psychology in marketing.
- Make it Media Rich
A food blog serves many purposes, the main one being to teach people how to cook different recipes. However, don’t forget they can act as a source of affective stimulation. You want your blog to interest as well as educate, so it is wise to invest in a good photographer. Take compelling photos of your food at each stage. It will be more effective if you add short videos too.
Some successful food blogs use a vibrant combination of colour for their photos and videos. Use colour-rich foods like cucumber, red pepper, carrots, aubergines and so on to make your images sharp.
- Make your Content Easy to Understand
While you focus on media, don’t neglect your copy. When listing your recipes, choose the right font, typography, and use white space generously to make it readable. If your blog theme is enhanced for food blogging, it will be easy to discuss your recipe.
Storytelling enhances people’s interest. Once in a while, talk about the origin of your recipe. Is it a family tradition? How did your great aunt Matilda stumble upon it? Maybe it saved lives at some point. These details sustain visitor traffic on your blog.
- Promote your Blog
It is common knowledge that blogging is 20% content and 80% promotion. It’s no use having all that interesting content and having no one to see it. Encourage your blog and social media followers to share your posts. Guest blog on other sites and direct their audience back to yours. If you can, invest in few online advertising campaigns; a good combination of PPC and SEO.
Finally, always thank your blog followers for their engagement. It will go a long way in building a relationship.