There is an ever-growing demand for powerful and top quality writing that grabs the reader’s attention, attract traffic and convert them to leads and customers.

But it’s sometimes a tough ask for a writer who occasionally has to battle burnouts and writer’s block to churn out great copies that satisfy the tastes of both the client and the prospective readers.

Here are great ideas from some of the most brilliant copywriters on scaling the challenges and going on to captivate your audiences and converting them to customers with great copywriting.

Research. Research. And more research

The more you know, the better you can deliver. This has never been truer than in copywriting. Therefore, to produce excellent copies, you have to be tenacious. Try to learn as much as you can on the topic or subject. And when you think you’re done, research a little bit more to give the edge to your final content. When you draw inspiration from several sources, your copy is guaranteed to be brilliant.

Keep your purpose in focus.

When creating content, it’s easy to the distracted by your physical environment, the unending buzz on digital media or some remotely related ideas you’ve quickly infused into your writing to back up a claim. You must remember to stay focused always, keeping in mind the original reason or topic you set out to write in the first instance. If your writing is scattered with too many ideas or reads like you were distracted, you’ll produce the same effect on your prospective readers, no matter how clever or witty you may sound.

I ntrigue your audience

The average, modern reader has a notoriously short attention span, and you have to be really clever with your writing to keep it. Therefore, make your copies fascinating, bite-sized and scannable so your target audience can get the gist of the content in an instant. Create intelligent controversies. Push the audiences’ buttons. Engage them, build trust and encourage sales.

Infuse a personality

Every writer and brand has their own unique voice, style and USP. Beyond reading your words, let them feel and relate with your personality. Project it powerfully to them and make it warm, friendly and aligned to their needs and interest.

Speak your audience’s language.

One of the outcomes of intense research is that you perfectly understand the personality type and peculiar interests, needs and language of your target audience. Write in a tone, style and philosophy that match their language and earn their trust. Otherwise, you’ll lose your audience sooner than you find them.

Split the long sentences. Simple always wins

This doesn’t mean ditching the technical jargons or writing at child’s comprehension level. It means ensuring the message is clear, concise and understandable in split seconds. Cut out the crappy phrases and don’t sound too clever. Your audience could see through it and that’s a turnoff.

Think outside the box. Don’t always obey the rules.

This might sound counter-intuitive, but ingenious writers know when to shatter the rules of proper grammar, mechanics and syntax. Speaking directly to the audience and more effectively and productively grabbing their attention in your copy is more always more important than writing by the book. Sometimes, just think outside the box.