There are many websites that accept guest posts for their blogs, and it’s a good opportunity to make your writing more visible. It is even better when the blog is on an authority site. But authority sites don’t take just any article because they have high standards for accepting guest posts.

It isn’t about being a good writer considering there are many good writers out there. It is about SEO quality. How optimised is your content for search engine visibility?

Bill, a senior copywriter at Royal Pavilion says besides using blogs to engage more with their audience and promote their business, website owners want a post that will rank well on search engine result pages.

These tips will help make your content more attractive and SEO worthy.

  1. Do some keyword research

Whatever your topic, do some research to find out the keywords people use to search the topic online. Don’t just focus on single words, identify phrases as well. The long tail keywords may be few, but they are very effective.

When you have obtained a considerable number of keywords and phrases (make sure these words relate to the goal of your intended post). Make a spreadsheet for them and keep track of the number of times you put these keywords into your content. Many people believe in stuffing them indiscriminately which is wrong. There is a method to this so consider density per post and proximity per paragraph. There are appropriate tools for keyword searches and applications online.

  1. Make the keywords work for you

It’s not enough to stuff in your keywords in 3% to 4% of the content. You need to place the main keywords (the primary and secondary keywords) in the blog title of the guest post, including the first and last sentence. When you do this effectively, your keyword become more visible to web crawlers and the readers as well.

Remember, people searching these words have the intention to engage, make a purchase or perform an action in relation to those keywords. So, when they come across your article, which should be easily visible by now, they are more likely to click through. This SEO trick actually works.



  1. Write a topic people are interested in

Every blog has a goal. It is up to you to find an interesting topic that promotes the goal. It could be expert advice, a “how to” post, or maybe your opinion on some current trends that affect a particular industry. This emphasises how important it is to know your audience first.

When in doubt about a topic, refer to your keyword research. Discover what topics are the rave of the moment, or why people are in a frenzy about something, then work an angle for an interesting post. This is where creative writing comes in. I often find social media channels a great resource for exciting topics.


  1. Make it long enough but readable

There has been a debate online about how long your post should be for SEO. Now while studies have shown 2000 words of in-depth content are often favoured by search-engines, the snag here is many online visitors are impatient. So, you want a post that keeps them on your page, yet is discovered easily by web crawlers. A post of 1,500 is equally as effective. The trick is, if you are writing a long post, ensure it is readable by structuring it properly; short blocks of paragraphs, bullets and images to break up the monotony.

Where your posts are quite short, use other means to promote it. Social media accounts are great channels for distribution, so take advantage of your followers and influencers.

Once you have these SEO tips and more covered, your content will be more attractive to high-authority websites.