Every business needs clients in order to survive. It doesn’t matter how personal the business is. So far as it needs to generate income, it must rely on customers to be successful. This is why businesspeople are always talking about generating leads and retaining customers.

This is where inbound marketing comes in. It begs the questions: How do you convince more prospective customers to order your products or services? How do you build and maintain an ever expanding community of enthusiastic people who are interested in what you have to offer?

While the traditional ways of growing client base—the use of salespeople, offline marketing and advertising, word of mouth et cetera—are still very viable, many business people have now also adopted the internet and the many opportunities it presents.

Here are some of the ways you can grow your client base using the internet.

  • Set up a company website

In this internet age, it is vital for every company that means business to have a website where clients and enthusiasts can learn more about what they do and how to use their products and services. A website would thus serve as a playground for both the company and clients to build a stronger relationship as well as a channel for pulling in more customers using content marketing and SEO.

  • Use a great domain name

According to Brendan Wilde, Marketing Manager at www.umbrellar.nz, “…A memorable domain can help your customers find you, your website, and your email addresses, so they can do business with you…” Therefore, it is vital that your domain is unique, easy to remember, and reflects your brand.

Also consider if your products or services are for people in a specific country or location. If so, then you might want to use an SLD specific to that country in order to increase your company website’ search engine ranking in that location. For instance, a website tailored for UK citizens will most likely rank higher than its US competitors in the UK if its SLD is ‘.co.uk’.

The higher your website’s ranking, the more traffic the site will probably receive—which is a great opportunity to garner more clients.

  • Use content

Your website pages should be filled with great, informative content that adds value to visitors’ lives and highlights what your company has to offer. Make sure to include the right pages. A regular company website should have ‘about’, ‘contact’, ‘FAQ’, and ‘products/services’ pages as well as a blog that is regularly updated with information that helps your site visitors—that is if you really hope to convert those visitors to clients.

  • Use proper SEO techniques

Your company website should be properly optimised if you are looking to be visible on search engines and thus pull in potential clients. Learn about the use of great keyword phrases, meta descriptions, and other SEO tools that will help your company website rank high on search engines. Then apply what you have learnt to your website.

  • Write guest posts

Reach out to other blogs within your company’s niche and, if possible, do guest posts for them in order to help build inbound links and avail your company of the opportunities their audience presents.

  • Use email marketing

This is a great way to keep in touch with customers—both potential and current ones. Some visitors to your website may not return unless you remind them to do so. Mailing them, perhaps, whenever you update your blog or sending them weekly newsletters is a nice way to do this.

Make sure you have a means for them to easily subscribe to your mailing list on your website. The top of the sidebar is a great place to place such a tool. Here is a detailed article about making the most of your email marketing.

  • Use proper social media integration

First, as a company looking to increase its client base, you ought to at least be on top social media platforms—Facebook, Twitter, LinkedIn, Google+, Instagram. With billions of people communicating and sharing stuff on social media every day, it would be foolish to neglect the opportunities the platforms offer.

Second, make sure you have social media buttons appropriately integrated with your website. For instance, some visitors might not want to follow your website or opt in for your newsletters, but they wouldn’t mind liking your Facebook page. Thus, a like button for your company’s Facebook page placed on the sidebar can be a great way to keep in touch with those visitors and also grow your Facebook fan base.

Also include share buttons on your blog posts to make it easy for readers to share your content on their social media profile. This can be a nice way to expose your company to more people—your site visitors’ social media followers and friends.

Here is a guide to social media for your business.

These are just some of the cost-effective ways you can grow your client base using the internet. There are dozens of other ways you can do the same thing both online and offline. It’s entirely up to you to discover what works for your business. Smart businesspeople know to combine both online and offline tools and techniques in order to ensure they are not missing any opportunity.