Search Engine Optimization and Web Hosting Service
Search Engine optimization is implemented by website owners or managers in order to get their websites to rank very high for various relevant keywords on search engines’ result page.
The internet is vast. Its size is so big that it’s difficult to assess with any sort of certainty and various estimates put the size at around a billion sites. With a billion websites on the internet, search engines have to find a way to deliver relevant results to users searching for certain information.
Search engines such as Google, Yahoo, and Bing, use automated programs, frequently called spiders and bots, to crawl the internet and then create a massive index of the content.
Search engines then use various processes to serve relevant content whenever a user types in a search query. Often search engines index contents with similar content and keywords to enable them to serve the pages whenever a relevant search query is typed faster.
SEO techniques can be broadly divided into two categories: On-page and off-page search engine optimization activity.
The phrase “content is king” is freely used among SEO experts. This is simply a way of saying that quality content is the most important SEO factor users need to focus on. On-page SEO tactics aim at making search engines “notice” the content on the page and rank it faster for the relevant keyword.
Search engines simply try to locate the highest quality content for each keyword search. They want the user to find the exact result and the best information on their search query. To do this, the bots and spider after noticing the page, crawl and try to determine what it’s about and how high the quality is relative to other similar page results, and then ranks it accordingly.
It’s a complicated process; however, the following tips will help you craft content that is good for SEO.
Creating God SEO content
- High-quality content on a similar topic about 500- to 1000-word long (longer is better), and as much as possible (more is better).
- Link your relevant articles and other relevant articles on authority websites to provide the reader with more useful information.
- Use keywords on the title of the page, the section heading, and in the URL
- Don’t overuse keyword unnecessarily in the body of the texts
- Write high-quality articles in terms of grammar and structure. Make no mistake, search engines algorithms can detect duplicate and poorly written content.
- Use structured data when necessarily
- Clean all HTML markup.
- Add alt text (relevant keyword) to images
- Label menus and footers and other relevant sections
SEO Bad Practices Include:
- Copying content from other websites
- Unknowingly hiding content through AJAX or flash features from search engines
After on-page optimization has allowed search engine algorithms to understand what your page is about, the bots and spiders determine how relevant your page is by looking at how other web users are linking to your web page.
The logic is that if other web users link to your articles or website when referring to a particular keyword, your website must be very relevant and valuable to that keyword.
Every link a website gets is considered a point in its favor, the more links your web page gather, the more relevant search engines consider it. Also, if a famous website links to your website, search engines consider it a bigger point –- more like a jackpot.
Social media interaction with your website plays a similar role too. If people interact with your link a lot on social media, such as likes, re-Tweets, and shares, search engines take it as a signal that you have a quality content users will want to see.
So Where Does Hosting Come in?
If you have been following till this point, you would understand the main thing search engines care about are the quality and relevance of contents. Search engines aim to find such content irrespective of where they are hosted.
However, your web host also plays a role and could affect your SEO ranking. But you must understand that the role it plays cannot be classified as a major role in terms of search engine rankings.
Page Load Speed
Your web hosting package affects your page load speed. Search engines now care how fast your page loads and they consider it when ranking a website.
Search engines prefer a website that delivers good user experience and slow-loading websites do not. However, there are lots of other factors that affect speed apart from a web host and you can get a substantial boost in speed by optimizing on-page factors that affect speed.
Two different studies that tried to understand how much impact page load speed had on ranking concluded that page load speed showed no correlation with ranking. However, the studies found a correlation between ranking and time of load of the first byte.
If you use a shared hosting platform, upgrading to a dedicated server or VPS will have more impact on time of load of the first byte compared to any other on-page optimization technique that you may apply to boost speed.
A content delivery network is a great way of improving the page load speed of your website and some web hosting company now offer the service as well.
With a content delivery network, your website contents will be served to readers from a server closer to them, thereby reducing page load speed. Usually, without a CDN, your website files will be served to all visitors from where your host server is located. For instance, if your host server is in the US, your website will be served from there to all visitors. Visitors not close to the US will experience a slower loading speed than all those in and around the US.
Most web host now guarantees a 99.99 percent uptime so it shouldn’t be much of a problem finding a hosting service that offers good uptime.
But stability also involves good web security and ensuring that you have a responsive support team that will help you get your website back up as fast as possible when something goes wrong (and it will if you use a host long enough).
If you achieve you goal and get to the top of the search engines, you need to make sure your web hosting package has enough resource to deal with the spike in traffic.
Ease of Use
It’s often said that the best services are those you don’t think about. The last thing you need is to be concerned about is your web host. If you spend the time you would have used in creating awesome content and optimizing it for search engines to track down bugs, tweak settings, and deal with other inefficiencies, you will find it hard to grow.
A web hosting service that doesn’t get in the way of your search engine optimization effort is a must-have. Openhost web hosting is one of such examples.
In conclusion, even though web hosting service or package has limited impact on search engine ranking, choosing the right host is important to ensure your search engine ranking efforts are not sidetracked by an inefficient hosting service or package.